{
  "schemaVersion": 1,
  "brand": "AliveProfile",
  "slug": "aliveprofile",
  "status": "Finalized from the user-selected existing identity; website branding unchanged.",
  "palette": {
    "primary": {
      "hex": "#6F4BF2",
      "rgb": [
        111,
        75,
        242
      ],
      "cmykApprox": {
        "c": 54,
        "m": 69,
        "y": 0,
        "k": 5
      }
    },
    "secondary": {
      "hex": "#5530D6",
      "rgb": [
        85,
        48,
        214
      ],
      "cmykApprox": {
        "c": 60,
        "m": 78,
        "y": 0,
        "k": 16
      }
    },
    "ink": {
      "hex": "#1F1B34",
      "rgb": [
        31,
        27,
        52
      ],
      "cmykApprox": {
        "c": 40,
        "m": 48,
        "y": 0,
        "k": 80
      }
    },
    "paper": {
      "hex": "#F9F8FE",
      "rgb": [
        249,
        248,
        254
      ],
      "cmykApprox": {
        "c": 2,
        "m": 2,
        "y": 0,
        "k": 0
      }
    },
    "white": {
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "cmykApprox": {
        "c": 0,
        "m": 0,
        "y": 0,
        "k": 0
      }
    },
    "black": {
      "hex": "#111111",
      "rgb": [
        17,
        17,
        17
      ],
      "cmykApprox": {
        "c": 0,
        "m": 0,
        "y": 0,
        "k": 93
      }
    }
  },
  "colorSpace": "sRGB",
  "processCmykNote": "Unprofiled process-CMYK estimates for planning; use the chosen print profile when preparing press files.",
  "typography": {
    "style": "humanist",
    "family": "Inter",
    "face": "Original selected identity",
    "logoOutlined": true,
    "sourceTypography": {
      "displayFamily": "Inter",
      "bodyFamily": "Inter",
      "sourceFontFiles": [
        "/Users/ajayprajapat/Desktop/Engineerings/Websites/logo-designs/2026-10-26/selected-sources/aliveprofile/originals/inter-1ab1ad55.woff2"
      ],
      "wordmarkWeight": 800,
      "wordmarkFontSizePx": 21,
      "letterSpacingEm": -0.045,
      "shaping": "HarfBuzz source-font glyphs; kerning enabled; common discretionary ligatures disabled for non-zero CSS tracking"
    },
    "note": "Logo lettering is exact outlined artwork. Bundled display/body companion fonts and licences are documented in fonts.json; preserve logo paths."
  },
  "spacing": {
    "unitAt128SymbolPx": 42.666666666666664,
    "clearSpaceUnits": 1,
    "clearSpaceRatio": 0.3333333333333333,
    "measurement": {
      "symbolUnitPx": 42.666666666666664,
      "horizontalSymbolCanvasPx": 128,
      "horizontalUnitPx": 16,
      "horizontalArtworkBounds": [
        0,
        0,
        157.168789,
        38.0
      ],
      "boundSources": [
        "Protected original SVG viewport and supplied raster bounds"
      ],
      "diagramFile": "variants/clear-space.svg"
    }
  },
  "minimumSizes": {
    "horizontalPx": 140,
    "stackedPx": 211,
    "wordmarkPx": 121,
    "symbolPx": 32,
    "avatarPx": 48
  },
  "minimumSizeMethod": "Conservative digital widths preserve supplied lockup proportions. Retain original source minimums where larger; bitmap native-resolution limits are documented in source-provenance.json.",
  "shapePrinciples": [
    "Selected existing AliveProfile identity",
    "Preserve the original symbol silhouette, relative proportions and transparent knockout spaces.",
    "Scale uniformly; keep the wordmark paths and mark-to-type relationship intact."
  ],
  "patternPrinciples": [
    "Build patterns from this exact symbol or a cropped portion of its existing geometry.",
    "Repeat on a regular rhythm with generous space; use the paper tint and one brand color.",
    "Keep pattern behind supporting content and outside the one-unit logo clear space."
  ],
  "contrastRecommendations": [
    {
      "foreground": "ink",
      "background": "white",
      "ratio": 16.606,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "primary",
      "background": "white",
      "ratio": 5.297,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "secondary",
      "background": "white",
      "ratio": 7.554,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "white",
      "background": "primary",
      "ratio": 5.297,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "white",
      "background": "secondary",
      "ratio": 7.554,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "white",
      "background": "ink",
      "ratio": 16.606,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "primary",
      "background": "paper",
      "ratio": 5.016,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "secondary",
      "background": "paper",
      "ratio": 7.153,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    }
  ],
  "reverseColor": {
    "intendedBackground": "#1F1B34",
    "palette": {
      "primary": "#6F4BF2",
      "secondary": "#6E4FDC",
      "ink": "#696777"
    },
    "wordmark": "#FFFFFF",
    "changes": [
      {
        "channel": "secondary",
        "original": "#5530D6",
        "adjusted": "#6E4FDC",
        "background": "#1F1B34",
        "contrastBefore": 2.198,
        "contrastAfter": 3.017,
        "method": "White tint of original sRGB color until graphical contrast is at least 3:1."
      },
      {
        "channel": "ink",
        "original": "#1F1B34",
        "adjusted": "#696777",
        "background": "#1F1B34",
        "contrastBefore": 1.0,
        "contrastAfter": 3.01,
        "method": "White tint of original sRGB color until graphical contrast is at least 3:1."
      }
    ],
    "graphicsContrastTarget": 3.0,
    "note": "Uses an approved supplied reverse treatment when available, otherwise a clearly derived single-ink SVG treatment. Original colour artwork is unchanged."
  },
  "avatar": {
    "canvasPx": 512,
    "maximumArtworkExtentPx": 328,
    "safeSquareRatio": 0.640625,
    "centredOn": "Measured visible symbol bounds",
    "minimumDisplayPx": 48
  },
  "variantIndex": "variants/index.json",
  "clearSpaceDiagram": "variants/clear-space.svg",
  "sourceFormat": "native-vector",
  "sourceGaps": [],
  "marketingTypography": {
    "display": {
      "family": "Inter",
      "files": [
        "fonts/inter/Inter[opsz,wght].ttf"
      ],
      "licenseFile": "fonts/inter/OFL.txt",
      "weights": {
        "headline": 700,
        "body": 400
      },
      "sourceFamily": "Inter"
    },
    "body": {
      "family": "Inter",
      "files": [
        "fonts/inter/Inter[opsz,wght].ttf"
      ],
      "licenseFile": "fonts/inter/OFL.txt",
      "weights": {
        "headline": 700,
        "body": 400
      },
      "sourceFamily": "Inter"
    },
    "logoLettering": "The original selected logo lettering is preserved as supplied; supporting fonts do not retype the logo."
  },
  "identitySelection": "existing",
  "rasterPolicy": "Original vector glyphs, geometry and approved treatments are preserved."
}