I shape brand identities and thoughtful websites for independent businesses. Strategy, typography and a clear visitor journey come together in design that feels like you—not a template.
My practice connects brand foundations with the website people actually use. I work directly with founders and small teams, beginning with the audience and the offer before choosing a visual direction. A project includes the reasoning behind the design, not just polished files. You leave with a coherent identity, practical templates and a system that a future collaborator can understand.
The contextA fictional home-fragrance label needed a warm identity without predictable luxury signals.
The contributionBuilt a restrained type system, illustrated ingredient motifs and a modular packaging grid.
Identity exploration, packaging flats and launch-page concept.
The contextA fictional interiors practice needed to explain its process beyond a gallery of rooms.
The contributionDesigned an editorial website pairing project stories with service fit and a clear enquiry route.
Responsive page system, project story template and handoff notes.
A focused brand direction: positioning cues, logo suite, type hierarchy and a practical visual system.
A responsive site built around your offer, content priorities and a specific next action.
A reserved monthly design rhythm for launches, content and ongoing brand consistency.
Clarify the audience, offer and what must change.
Present a focused creative route with reasoning.
Develop the chosen system through scoped reviews.
Prepare final files, guidance and handoff support.
Small businesses ready to make a clear decision about their identity and website.
Unlimited concepts, unlicensed assets or an undefined list of revisions.
Brand and web projects for fictional lifestyle, hospitality and professional-service clients.
Use a limited visual vocabulary well, then leave enough room for the work.
Named layers, export guidance, licensed-font notes and an asset inventory.
Website design is the core offer. Development is scoped separately with the right collaborator.
The engagement agreement should define asset ownership, third-party licenses and handover.
Your offer, existing materials, page needs, decision makers and intended launch window.
Small businesses ready to make a clear decision about their identity and website.
Local demonstration only. No personal information is submitted, no service is booked and no payment is taken.
Fictional AliveProfile sample. For the designed three-page document, use document.html or profile.pdf. Nothing on this profile is a live offer.