D2C Brand Refresh & Launch Website
Complete brand reimagining for a clean skincare brand including identity, packaging, website and digital assets.
- Revenue Growth
- 3x
- Site Conversions
- +65%
- Social Reach
- 2M+
Sample freelancer Available for projects from November
Rhea Kapoor
Freelance Brand, Web & UI Designer
I help founders and growing brands build memorable identities and conversion-focused websites. From brand strategy to pixel-perfect digital experiences, I combine creativity with strategy to bring brands to life.
- Brand Identity
- Website Design
- UI/UX
- Design Systems
- Framer & Webflow
- Creative Direction
- Conversion Design
Clear scopes, clear prices
Fixed-price packages so you know exactly what you get and when.
Brand Identity Sprint
$3,500- Strategy workshop
- Logo & visual system
- Brand guidelines
- Most booked
Website Design & Build
$6,000- Up to 8 pages
- Framer or Webflow
- Launch support
Design Partner
$2,800/mo- Ongoing design support
- 2 requests at a time
- Pause anytime
Prices in USD. Custom scopes available on request.
Freelance Experience & Journey
- 2021 – PresentRKIndependent (Self-employed)Freelance Brand, Web & UI Designer
Partnering with founders and brands globally to build identities, websites and product UI. 120+ projects delivered across the US, UK, Europe and India.
- 2018 – 2021PPixelQuest Digital (Product company)Senior UI/UX Designer
Designed product interfaces for a SaaS platform used by 1M+ users. Led the design system and lifted conversion by 40% through a UX redesign.
- 2016 – 2018BBrightBox Creative (Design agency)Visual Designer
Worked on brand identity and website design for clients across lifestyle, fintech and edtech.
- 2014 – 201629Studio29 (Creative agency)Junior Designer
Supported brand and digital design projects for Indian and global brands, gaining hands-on client delivery experience.
Client Reviews
“Rhea brought our brand to life with incredible creativity and strategic thinking. Our website conversion increased by 3.2x after the relaunch. She’s a true partner, not just a designer.”
Trusted by brands and startups
- zest
- cloudly
- nuvio
- sprout
- lume
- altura
Featured Case Studies
Real projects. Measurable outcomes. Designed for real business impact.
Fintech App Onboarding Redesign
Redesigned the user onboarding experience to simplify KYC and improve activation for a consumer finance app.
- Higher Activation
- 55%
- Drop-off Reduction
- 40%
- User Rating
- 4.8/5
Startup Website for a B2B SaaS
Designed and built a high-conversion website that helped the team communicate value and raise their seed round.
- Inbound Leads
- 3x
- Faster Load
- 70%
- Seed Round
- $1.2M
Services & Packages
Flexible design support for startups, founders and growing businesses.
About Me
I’m Rhea Kapoor, a freelance brand, web and UI designer with 9+ years of experience working with startups, D2C brands and global companies. I help businesses create meaningful brands and high-converting digital experiences that look beautiful and deliver results.
My approach blends strategic thinking, clean design and user-centered experiences. From brand identity and design systems to websites and product interfaces, I partner with ambitious founders to turn ideas into impactful brands.
Design is more than how it looks — it’s how it helps a business grow.
— Rhea Kapoor
Profile Match
96% match: Excellent Match
Highly relevant for freelance opportunities in brand design, web design and UI/UX.
- Strong portfolio and proven results
- Relevant skills and experience
- High client satisfaction (4.9/5)
- Well-aligned with market demand
My Expertise
Design-led solutions to help brands stand out and grow in the digital world.
- Brand Strategy & IdentityPositioning & visual systems
- Website Design & DevelopmentConversion-focused websites
- UI/UX DesignUser-centered products
- Design SystemsScalable foundations
- Creative DirectionVisual storytelling
- No-code SolutionsFast, flexible builds
Purposeful design for ambitious brands.
I partner with founders and teams to create brands and digital experiences that are beautiful, strategic and built to perform.
View Full ProfileEducation & Certifications
- NIDNational Institute of DesignB.Des. Communication Design (2010 – 2014)
- UoMUniversity of MumbaiB.A. Visual Arts (2007 – 2010)
- Certified UX DesignerInteraction Design Foundation
- Webflow ExpertCertified Partner
- Adobe Certified ProfessionalVisual Design
- Verified FreelancerAliveProfile
Design Stack
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Framer
- Webflow
- WordPress
- Shopify
- Notion
- Slack
- Miro
- Linear
- Canva
Available For
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Let’s create something meaningful together.
Discuss your project, book a discovery call, or explore collaboration opportunities.