D2C Brand Refresh & Launch Website
Complete brand reimagining for a clean skincare brand including identity, packaging, website and digital assets.
- Revenue Growth
- 3x
- Site Conversions
- +65%
- Social Reach
- 2M+
Sample freelancer Available for projects from November
Rhea Kapoor
Freelance Brand, Web & UI Designer
I help founders and growing brands build memorable identities and conversion-focused websites. From brand strategy to pixel-perfect digital experiences, I combine creativity with strategy to bring brands to life.
- Brand Identity
- Website Design
- UI/UX
- Design Systems
- Framer & Webflow
- Creative Direction
- Conversion Design
Trusted by brands and startups
- zest
- cloudly
- nuvio
- sprout
- lume
- altura
My Expertise
Design-led solutions to help brands stand out and grow in the digital world.
- Brand Strategy & IdentityPositioning & visual systems
- Website Design & DevelopmentConversion-focused websites
- UI/UX DesignUser-centered products
- Design SystemsScalable foundations
- Creative DirectionVisual storytelling
- No-code SolutionsFast, flexible builds
Purposeful design for ambitious brands.
I partner with founders and teams to create brands and digital experiences that are beautiful, strategic and built to perform.
View Full ProfileClear scopes, clear prices
Fixed-price packages so you know exactly what you get and when.
Brand Identity Sprint
$3,500- Strategy workshop
- Logo & visual system
- Brand guidelines
- Most booked
Website Design & Build
$6,000- Up to 8 pages
- Framer or Webflow
- Launch support
Design Partner
$2,800/mo- Ongoing design support
- 2 requests at a time
- Pause anytime
Prices in USD. Custom scopes available on request.
About Me
I’m Rhea Kapoor, a freelance brand, web and UI designer with 9+ years of experience working with startups, D2C brands and global companies. I help businesses create meaningful brands and high-converting digital experiences that look beautiful and deliver results.
My approach blends strategic thinking, clean design and user-centered experiences. From brand identity and design systems to websites and product interfaces, I partner with ambitious founders to turn ideas into impactful brands.
Design is more than how it looks — it’s how it helps a business grow.
— Rhea Kapoor
Profile Match
96% match: Excellent Match
Highly relevant for freelance opportunities in brand design, web design and UI/UX.
- Strong portfolio and proven results
- Relevant skills and experience
- High client satisfaction (4.9/5)
- Well-aligned with market demand
Featured Case Studies
Real projects. Measurable outcomes. Designed for real business impact.
Fintech App Onboarding Redesign
Redesigned the user onboarding experience to simplify KYC and improve activation for a consumer finance app.
- Higher Activation
- 55%
- Drop-off Reduction
- 40%
- User Rating
- 4.8/5
Startup Website for a B2B SaaS
Designed and built a high-conversion website that helped the team communicate value and raise their seed round.
- Inbound Leads
- 3x
- Faster Load
- 70%
- Seed Round
- $1.2M
Services & Packages
Flexible design support for startups, founders and growing businesses.
Freelance Experience & Journey
- 2021 – PresentRKIndependent (Self-employed)Freelance Brand, Web & UI Designer
Partnering with founders and brands globally to build identities, websites and product UI. 120+ projects delivered across the US, UK, Europe and India.
- 2018 – 2021PPixelQuest Digital (Product company)Senior UI/UX Designer
Designed product interfaces for a SaaS platform used by 1M+ users. Led the design system and lifted conversion by 40% through a UX redesign.
- 2016 – 2018BBrightBox Creative (Design agency)Visual Designer
Worked on brand identity and website design for clients across lifestyle, fintech and edtech.
- 2014 – 201629Studio29 (Creative agency)Junior Designer
Supported brand and digital design projects for Indian and global brands, gaining hands-on client delivery experience.
Client Reviews
“Rhea brought our brand to life with incredible creativity and strategic thinking. Our website conversion increased by 3.2x after the relaunch. She’s a true partner, not just a designer.”
Education & Certifications
- NIDNational Institute of DesignB.Des. Communication Design (2010 – 2014)
- UoMUniversity of MumbaiB.A. Visual Arts (2007 – 2010)
- Certified UX DesignerInteraction Design Foundation
- Webflow ExpertCertified Partner
- Adobe Certified ProfessionalVisual Design
- Verified FreelancerAliveProfile
Design Stack
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Framer
- Webflow
- WordPress
- Shopify
- Notion
- Slack
- Miro
- Linear
- Canva
Available For
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Let’s create something meaningful together.
Discuss your project, book a discovery call, or explore collaboration opportunities.