Case studies and proof01
Plan a case study around one decision
Build a case study around a specific professional decision so evidence explains the reasoning rather than just showing outputs.
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Case studies and proof
Explore 12 practical guides to case studies and proof. Start with the decision you face, use the worked example, then adapt its checklist to your own situation.
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Case studies and proof02
Describe a client project with disclosure permission
Prepare a publishable client case study by reviewing permission for text, identity, images and the exact claims being made.
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Case studies and proof03
Show a practice project as a clearly labelled example
Present independent practice work with clear labels, synthetic material and a precise explanation of what it demonstrates.
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Case studies and proof04
Separate team outcomes from your own contribution
Explain your contribution within a shared project by distinguishing responsibilities, decisions and collective outcomes.
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Case studies and proof05
Explain results when no numerical baseline exists
Report useful project evidence when no numerical baseline exists by distinguishing observed changes from unmeasured impact.
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Case studies and proof06
Present a before-and-after example fairly
Create a fair visual comparison by preserving context, using comparable views and explaining exactly what changed.
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Case studies and proof07
Write a case study about an incomplete engagement
Describe an engagement that stopped before completion with a clear timeline, factual stopping point and honest evidence limits.
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Case studies and proof08
Use screenshots without exposing client information
Prepare portfolio screenshots through permission review, minimized disclosure and inspection of the actual published image.
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Case studies and proof09
Attribute collaborators and reused materials
Credit project collaborators and reused resources with clear role descriptions, source links and relevant permission conditions.
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Case studies and proof10
Explain a project constraint that shaped the work
Explain a meaningful project constraint by showing how it changed options, decisions and the limits of the resulting work.
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Case studies and proof11
Select evidence for a service-specific case study
Select case-study evidence that supports a particular service and shows relevant work without overstating what it proves.
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Case studies and proof12
Review a case study after a client relationship changes
Recheck an older case study when a client relationship changes, including permission, attribution, current status and reused versions.
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